Tailored marketing strategy workshops for architecture firms
Understanding what makes you tick so you grow your practice the right way
With LO Marketing’s signature marketing strategy workshops, we get to the bottom of what makes your architecture practice unique and use these insights to inform your marketing plan. Get more of the work you want, in a way that works for you.
My approach to marketing strategy for architects
When it comes to designing your clients’ projects, you would never start with the roof first – the same applies to your marketing. Success comes from strong foundations, a clear plan, and a big-picture vision.
Whether you want to:
- Rebrand or revamp your website
- Raise your practice’s profile
- Reach new customers
You need a practical and methodical blueprint to follow. Without this, it’s like you’re trying to add the finishing touches to a building with subsidence. That’s why my approach gets under the skin of your practice, so you can market yourself with success, reach your goals, and make the biggest impact possible. And no – that doesn’t mean I’ll suggest the ‘hottest’ marketing trends or ask you to film TikToks… unless that’s what suits you. Each marketing project I work on is completely tailored to your zone of genius, what you like doing, and, more importantly, what is realistic and achievable for you to stick to.
"Susie has an energy to her that’s really engaging, and she also has the ability to really get under the skin of the practice to actually understand what makes it tick."
- David, GH Architects
A conscious marketing plan you’ll actually use
With LO Marketing, you won’t get a stuffy, overwhelming 40-paged marketing plan that you’ll put in a draw and never look at again. Instead, receive a super practical one-page marketing plan, detailing key tasks you need to do every week, month, or year. It’s a simple document you can pin on your wall to keep you on track towards your goals. With my marketing strategy workshops, there’s no more guesswork or guilt about what you ‘should’ be doing. Get clarity in your direction and confidence in your marketing, focusing on what your customers are actually looking for.
Keep reading to see the packages I have on offer…
"I cannot speak highly enough of Susie. Her work ethic is excellent, she is both focused and great fun to collaborate with. Her past experience means she has great ideas that really work to develop a meaningful marketing strategy to support your brand and identity without the waffle or ambiguity."
Charlotte Moorley, Founder & Director MRD Interior Design London
"Susie doesn’t just give us a marketing strategy by the book; she helps us understand what is already working and how to make it better.Now, we are more conscious about what we are doing to maintain certain relationships and market ourselves."
Vivian Chan and YukYee Phang, Directors of Studio Verve
Introducing my marketing strategy workshops for architects
Over 20 years of working with architecture firms to improve their marketing, I’ve developed a process that takes you through all the essential steps to creating an aligned marketing plan that suits you, your practice, and your goals. I’ve developed a tried-and-tested method that perfectly blends my marketing expertise with your practice’s unique marketing needs, so you can sell your services and grow your business without it feeling like a chore.
In a series of workshops, we explore:
- Where you are now – getting under the skin of your practice and how you operate
- Where you are going – understanding your overall company vision and goals
- What needs to change – the specific activities needed to take you from a to b
- How to get there – giving you a tailored, succinct marketing plan to follow
At the end of these workshops, you get a clear direction to follow, broken down into achievable and realistic steps.
My Services
Get all 4 workshop sessions and a one-page marketing plan.
What’s included?
- Series of 4 x 2-hour marketing strategy workshops
- One-page bespoke marketing plan
- Detailed SWOT analysis, competitor research, and outline of goals
- Checklist of tasks for you to complete
- Follow-up call after 3 months to check progress
Perfect for solo practitioners and newer architecture firms who want to implement their marketing strategy themselves.
Investment: £2500
Get all 4 workshop sessions and a one-page marketing plan, plus ongoing support (I give you a gentle kick up the bum each month).
What’s included?
- Series of 4 x 2-hour marketing strategy workshops
- One-page bespoke marketing plan
- Detailed SWOT analysis, competitor research, and outline of goals
- Checklist of tasks for you to complete
- Ongoing support from me as your marketing coach
- Monthly calls to check progress and polish ideas or discuss any challenges you have
Perfect for small-medium sized firms who want extra accountability to stay on top of their goals with a dedicated marketing coach.
Investment: £4900
Get all 4 workshop sessions and a one-page marketing plan, plus I help you find the right team to implement your plan.
What’s included?
- Series of 4 x 2-hour marketing strategy workshops
- One-page bespoke marketing plan
- Detailed SWOT analysis, competitor research, and outline of goals
- Checklist of tasks for you to complete
- Ongoing support from me acting as your marketing manager
- I can select and manage a team of specialist marketers to offer full-scale implementation for any areas required
- If you need to hire internally, I can also support you through that process
Perfect for small-medium sized firms who need hands-on support with implementing their marketing plan by selected experts.
Investment: Starting from £5000 (POA, depending on your needs)
The marketing strategy workshop agenda
No matter which level you choose, the workshop delivery is flexible to suit your demands and schedule. Each session is 2 hours long and has a specific focus. Between each session, you’ll have some tasks (or ‘homework’) to do – approx. 2-4 hours. Usually, I deliver a workshop monthly. This gives you enough time to get the most out of the experience while still keeping momentum.
Ready to book?
Get in touch for a free 30-minute consultation call with me, Susie. We will discuss your goals and challenges, and decide the best approach for your practice.
"The main problem for us was that we were too often distracted and sidetracked by day-to-day tasks and didn’t focus on marketing. We needed someone to come in and clarify priorities for us. Susie is amazing, and it really helps to have someone else to go ‘Here are a few small, manageable tasks you can do every day and every week to help you focus’.”
Brgs, NEUBAU Architecture Ltd
What do I know about architecture and the built environment, anyway?
When I say I know architects, designers, and the built environment, I really do. I’ve never come across any other marketing consultants with as much hands-on experience within the industry as I have. I’ve been working in the architecture world for 20 years now. Prior to founding LO Marketing, I worked in a range of architecture firms – overseeing both global and local projects. Now, I work specifically in the field of marketing for architects. I’m a Fellow of the Chartered Institute of Marketing and co-editor of the RIBA publication Cambridge Architecture, and even get involved in judging architecture awards from time to time. I don’t just understand the world of architecture; I live and breathe it.
"Susie understands architects! A couple of years ago we asked her advice on arranging a film about our practice: We were extremely happy with the outcome (she even made the filming a pleasure rather than an ordeal) and we have since retained Susie for a wide range of marketing and publicity services. Working with Susie over time, we have learned to appreciate her ‘people skills’ - we even entrust her to conduct occasional client interviews so that we can learn what our clients really think of us! "
Ann Blythe, Architect Director
"Susie’s very engaged in the marketplace, with more than just architects – organisations, charity groups, and all sorts of stuff.
It’s really helpful because it means Susie has a wider knowledge of activities and events than a general marketing consultant would have. It's not just part of her business; it's almost a way of life."
David, GH Architects
Marketing strategy workshop FAQs
All your burning questions, answered.
I’m based in Cambridge, so if you’re within 50 miles of Cambridge or in London, I can deliver the workshops at your office. If you’re further afield, all workshops are Zoom-friendly.
Each workshop is 2 hours long, and there are 4 in total.
The exact dates and times can be discussed, as the delivery is flexible to suit you. I’ve found the best approach for getting the balance between keeping momentum and having time to complete your ‘homework’ is to book a session monthly for 4 months,
Between the first few sessions, you will have to spend a good chunk of time working on the ‘homework’ tasks from the session. I would recommend 2-4 hours of dedicated time between the first, second, and third marketing strategy workshops to get the most out of the experience.
Between the third and fourth sessions, you have less to do as I’m busy compiling your marketing plan.
You will receive a practical, condensed marketing plan to follow that’s tailored completely to the practice. Each plan looks different from the next, but I can guarantee it will focus on the marketing activity that will most impact your goals. The tasks will be broken down into achievable chunks that won’t make you feel overwhelmed with marketing.
Yes, when you select the ‘Masterplan’ package, I act as your marketing manager and source the right expert team to implement your marketing plan. Get in touch to discuss your needs so we can work out the best approach.
You pay in 3 equal payments – a deposit upfront, another payment mid-way through, and the last payment after the final workshop.
Great! I can still help with one-off marketing support for a specific project, or ongoing marketing retainer services to make sure you’re always on track. Whether you have a marketing strategy or not, it’s best to always start with a chat, so I can see where you’re at and how I can help reach your goals. If you have any more questions about the marketing strategy workshops, get in touch to arrange a free 30-minute call.
Ready to boost your confidence and get your work seen by more ideal customers?
It all starts with a conversation about your practice – where you are, where you want to be, and how I can help you get there. Book your free 30-minute consultation call.
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